History.... Deaf Heritage dates the origin of the ILY to 1905. The sign received significant media exposure with Richard Dawson's use of the ILY in his sign off from each episode of the Family Feud, which he hosted from 1976 to 1985.

https://en.wikipedia.org/wiki/ILY_sign

Today, everyone (all walk of life) use this sign, not just the deaf.


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